Production and Distribution

Production is the process of making the films and distribution is promotion and the task of getting them into the cinemas where audiences can watch them. 

Who holds the most power in what films get made and seen?
Some people believe that the audience has all the power, as film makers need to cater to their wants and needs in order to create a film everyone will want to go and see. However, some people believe that if you spend enough money on advertisements on the right places of media, people will be intrigued and feel pressured to watch your films, converging with the beliefs that this is still a competitive industry and the bigger you are the better. 

What does Distribution entail?
Distribution is the proccess of releasing films to an audience and receiving feedback. 

What is above the line production?
Above The Line Production is advertising where a lot of media is used to promote brands and reach out to their target audiences/consumers. This includes media, television, radio advertising, print and also the internet.

What is below the line production?
Below-the-line production is an advertising strategy in which companies use one of their products to be promoted in different ways. Types of below-the-line advertising particularly include direct mail campaigns, trade shows and newspapers/magazines, and targeted search engine marketing.

What might a small UK company face when trying to get a film shown?
 The well known American 'Hollywood', overpowers a small based UK film as it has a higher popularity. And has more money put into it in order to create a higher quality of film, consumers would much rather go and see, They will also struggle to earn a profit. 

In what format and why are films shown in Cinemas?
Many cinemas use a system called DCP which is literally a USB pen that gets shipped around inside a case. It improves accountability on behalf of cinema-pirates, as each Pen has a certain number of licences on it. A slightly more old fashioned variation of this is large portable hard-drives, but these are being phased out of circulation too.

Cinema listing for The Odean in Mansfield

Sunday 11th December

Fantastic Beasts and where to find Them
Standard: 16:00  17:30  19:00  20:30  

Mona
Standard: 12:15  14:15  15:00  17:00  18:00

Sully
Standard: 12:45  15:15  17:45  20:15

Office Christmas Party
Standard: 16:30  19:00  20:15  21:30

Allied
Standard: 18:30

Monday 12th December

Fantastic Beasts and Where to Find Them
Standard: 13:00  14:30  16:00  17:30  19:00  20:30

Mona
Standard: 12:15  14:15  15:00  17:00  18:00

Sully
Standard: 13:30  15:15  17:45  20:15

Office Christmas Party
Standard: 13:30  16:00  18:30  21:00

Allied
Standard: 15:45  18:30

Over one weekend there are 39 screenings, In total Mansfield Odeon show 9 films a week, 8 of these films are being screened more than once a day, and only 11.1% of these films are a unique one time screening, Film distribution in the UK has a pattern of showing the films that have had more advertisement and hype over them more than the films that probably didn't have as much money put into them.